Text A: http://fc09.deviantart.net/fs24/f/2008/021/9/5/NES_Advertisment_by_dxprog.jpg
Text B: http://www.wired.com/thisdayintech/2010/10/1018nintendo-nes-launches/
The two texts I have chosen to compare are a Nintendo advertisement poster and an article titled "Oct. 18, 1985: Nintendo Entertainment System Launches." Both of these texts are associated with the success of the multi-billion dollar Japanese gaming console Nintendo; however, they are both very different in the way it is conveyed. The first text, a poster taken from Deviantart, is to celebrate Nintendo's 20th anniversary and to encourage people to buy the re-re-release of the Nintendo Entertainment System. It reaches out to all ages but particularly the young avid players of Nintendo through it's cartoon illustrations of classic videogame characters. The second text, an article, is written to inform about the history of Nintendo 25 years after the phenomenon began. It describes how in 1985 the American videogame market was not prospering but Nintendo's president was intent on spreading it there. It was published on October 18, 2010 exactly 25 years after Nintendo's launch, on wired.com a popular website for techno-holics so the audience that the article wants to reach is readers who are interested in finding out about gaming and technology.
Text A, the advertisement poster is direct and powerful in persuading the viewer to buy the product. It contains a slogun at first stating, "Celebrating twenty years of classic gaming" demonstrating to the audience that this is something Nintendo has been doing for a long while and it is part of their experience as a trusted gaming console. Next, this text only features 2 sentences in the caption, reading: "Twenty years ago Nintendo released a console that revolutionized the gaming industry. Relive the glory days with the re-re-release of the Nintendo Entertainment System." Just by using strong word choice such as the console "revolutionized" the videogame market and relive the "glory" days implies that excellence of the product and persuades people to buy it. On the other hand, the article from wired.com simply discusses how Nintendo had to undergo some struggle in order to become the huge success that it is. It explains how they had not sold even half as much of the products they had manufactured but still carried on and ended up spreading nationally. The writer, Chris Kohler, maintains a formal tone throughout and his voice is seldom portrayed in phrases like, "In America videogames were dead, dead, dead" and humour such as "anything that just played games and couldn't do your taxes was hopelessly backwards" (Kohler 1).
Text A contains a visual of a Nintendo console as a birthday cake with a candle atop it surrounded by classic Nintendo characters such as Super Mario, Luigi and others. This visual would attract the viewers' eye and cause them to read what it is about as the console representing a cake is quite interesting. There is also minimal text so it would not bore the viewer and could be easily read and understood. Text B contains a visual of boxed sets of Nintendo videogames namely Pinball, Mario Bros and Kung fu. It also contains a list of the 17 games that Nintendo had launched immediately. The visual aid and list is there to inform the reader as well in regard with the text.
Ultimately, the first text is a celebration of Nintendo's huge success twenty years later and to encourage people to purchase it whereas the second is to enlighten readers about the success story of Nintendo and how it went from being a small Japanese preneur to "the most influential videogame platform of all time" (Kohler 1). Despite the different purposes, both the texts pertain to the amazing success of Nintendo and to convince people how influential it is.
Text B: http://www.wired.com/thisdayintech/2010/10/1018nintendo-nes-launches/
The two texts I have chosen to compare are a Nintendo advertisement poster and an article titled "Oct. 18, 1985: Nintendo Entertainment System Launches." Both of these texts are associated with the success of the multi-billion dollar Japanese gaming console Nintendo; however, they are both very different in the way it is conveyed. The first text, a poster taken from Deviantart, is to celebrate Nintendo's 20th anniversary and to encourage people to buy the re-re-release of the Nintendo Entertainment System. It reaches out to all ages but particularly the young avid players of Nintendo through it's cartoon illustrations of classic videogame characters. The second text, an article, is written to inform about the history of Nintendo 25 years after the phenomenon began. It describes how in 1985 the American videogame market was not prospering but Nintendo's president was intent on spreading it there. It was published on October 18, 2010 exactly 25 years after Nintendo's launch, on wired.com a popular website for techno-holics so the audience that the article wants to reach is readers who are interested in finding out about gaming and technology.
Text A, the advertisement poster is direct and powerful in persuading the viewer to buy the product. It contains a slogun at first stating, "Celebrating twenty years of classic gaming" demonstrating to the audience that this is something Nintendo has been doing for a long while and it is part of their experience as a trusted gaming console. Next, this text only features 2 sentences in the caption, reading: "Twenty years ago Nintendo released a console that revolutionized the gaming industry. Relive the glory days with the re-re-release of the Nintendo Entertainment System." Just by using strong word choice such as the console "revolutionized" the videogame market and relive the "glory" days implies that excellence of the product and persuades people to buy it. On the other hand, the article from wired.com simply discusses how Nintendo had to undergo some struggle in order to become the huge success that it is. It explains how they had not sold even half as much of the products they had manufactured but still carried on and ended up spreading nationally. The writer, Chris Kohler, maintains a formal tone throughout and his voice is seldom portrayed in phrases like, "In America videogames were dead, dead, dead" and humour such as "anything that just played games and couldn't do your taxes was hopelessly backwards" (Kohler 1).
Text A contains a visual of a Nintendo console as a birthday cake with a candle atop it surrounded by classic Nintendo characters such as Super Mario, Luigi and others. This visual would attract the viewers' eye and cause them to read what it is about as the console representing a cake is quite interesting. There is also minimal text so it would not bore the viewer and could be easily read and understood. Text B contains a visual of boxed sets of Nintendo videogames namely Pinball, Mario Bros and Kung fu. It also contains a list of the 17 games that Nintendo had launched immediately. The visual aid and list is there to inform the reader as well in regard with the text.
Ultimately, the first text is a celebration of Nintendo's huge success twenty years later and to encourage people to purchase it whereas the second is to enlighten readers about the success story of Nintendo and how it went from being a small Japanese preneur to "the most influential videogame platform of all time" (Kohler 1). Despite the different purposes, both the texts pertain to the amazing success of Nintendo and to convince people how influential it is.
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